If the digital world has shown us anything, it is that marketing trends are constantly changing and we must adapt to them in order to continue creating effective strategies. The COVID-19 pandemic made it clear that consumer customs, trends and successful marketing strategies change from one day to the next, and it is increasingly important to adapt to the digital world. Ann Marie Puig, an entrepreneur and marketing expert from Costa Rica, discusses some of the marketing trends that will come to the eCommerce space next year.
The time spent on the Internet has increased, and users now spend over nine hours connected to the web, about an hour more than two years ago. Among the most used devices are smartphones, with a 98.7% presence, while the figures are 74.2% for laptops or PCs and 48% for tablets. With this information, we can appreciate that the digital world continues to grow, in the number of users within the Internet, the use of mobile devices and the increase of active users on social networks, so we have digital marketing for a long time.
Our first impression of the consumer will always be the most important and the one that will define whether the consumer decides to stay or withdraw from our sites. The content we generate for our users should arouse their interest and provide them with more of what they are looking for to position us above the competition and be a point of reference for them in the future.
Artificial intelligence (AI) is making its way into the world of instant messaging to provide a quality service to any customer regardless of the time. It allows them to manage to meet their needs quickly and effectively, as well as automate repetitive tasks and concentrate on other vital functions.
As the number of users on social networks and their time of use skyrockets even more, it is of vital importance to advertise within them in order to be able to make our target audience known directly to their hands. Advertising in social networks is now a necessity, not a luxury.
The emergence of new technologies controlled by voice commands is increasingly having face-to-face within the market. An example of this is Amazon’s Alexa, a device to which you can ask things and it will give you an answer. Says Puig, “According to statistics, over 27% of total searches are done by voice, so it is necessary to adapt to the strategies necessary to place ourselves within this map.”
The thousands of influencers around the world gain new followers every day who can be a potential consumer of our product or service. A survey conducted by The Influencer Marketing Hub, in collaboration with Viral Nation and NeoReach, shows that 75% of companies that choose to implement influencer marketing have managed to increase their revenue, so more and more marketing experts are joining this strategy.
Not only is it enough to advertise on social networks, but it is also worth including the sale of our products within our social networks and taking advantage of the three and a half hours that users spend daily within these platforms.
The advancement of technology has allowed new ways in which the consumer can experiment and enjoy new experiences, managing to stand out and differentiate ourselves from the competition. Among the augmented reality strategies that we can find are virtual images and objects in 3D. While this type of strategy allows the consumer to interact, we can personalize the content and measure the results in real-time.
By belonging within these platforms such as Amazon, Mercado Libre, Linio, eBay, etc., we managed to show our product to millions of users around the world. Adds Puig, “Studies show that only Amazon, during the year 2020, increased its profits to $386.06 billion, growth of more than $100 billion in a year, so integrating into any of these platforms is of vital importance if what we offer are retail products.”
It is of utmost importance to implement a work focused on User Experience (UX)and User Interface (UI)to improve the user’s presence within our site and avoid the bounce rate as much as possible. A high bounce rate may be recorded on our sites due to poor quality content and poor user experiences on our website. Ideally, we leave the job to a website expert who allows us to optimize the design and functionality of our page to avoid these bounces as much as possible, an objective which we will achieve with a UX/UI work.
The pandemic showed the world the benefits of eCommerce that is here to stay thanks to its multiple benefits, among them, the ease of entering a catalog of our products so that the user can buy from the comfort of their home. It also provides more confidence and security to the consumer.
The evolution of technology and the increase in time spent on the Internet means that we must bet on new marketing strategies. These are the digital marketing trends of 2022 that would be worth contemplating to implement in your strategies, increase your brand value and sales.
