Ann Marie Puig explains the six key indicators for human talent management
The importance of measuring and analyzing is related to the ability to anticipate problems that might arise in a company, preventively performing tasks that help detect potential situations before they have a negative impact on the organization, which is always a better option than making decisions to correct a problem. Similarly, monitoring and measurement allow […]
Ann Marie Puig explains the strategies needed for successful inbound marketing
One of the goals of an inbound marketing campaign is to create a company-owned, non-dependent traffic capture channel for your own customers. This engagement channel represents an asset for the company, because, as you invest in it, you can increase the number of people who reach your page and who become customers, leads or subscribers. […]
Ann Marie Puig discusses the importance of bank reconciliation for small businesses
Bank reconciliation is a control process between the company’s ledger records and the bank account movements. Keeping control like this will help entrepreneurs discover and correct errors in their accounting, often before they become big issues. Accurate bank reconciliation, coupled with proper cash reconciliation, is essential when having orderly management, administration and accounting and Ann […]
Ann Marie Puig talks about the vital role creativity in the workplace has for growth
Creativity in the company is vital to success. It doesn’t matter the business sector, the typology of the daily work or the profiles that make up the team. All companies need a very great contribution of creativity. On a day-to-day life, it has to be and, from time to time, we have to analyze whether […]
Ann Marie Puig discusses the importance of branding for small businesses
It’s a fact; having good branding can increase your visibility to competitors by up to four times. Needless to say, this means improving your conversions, as well. Ann Marie Puig, an entrepreneur, philanthropist and business strategy expert from Costa Rica, shares why branding is one of the most important aspects of a successful business model. […]