Ann Marie Puig explains how businesses can calculate the cost of customer acquisition

Numbers are a concern for all businesses, especially when they start to add expenses. There are many investments, in addition to expenses. The acquisition cost per customer is one example of such an investment. This concept helps us understand which recruitment strategy is most effective and how to price our products and services. Ann Marie […]

Ann Marie Puig discusses the role organizational development has in business success

We are becoming more aware of the fact that our world is highly globalized and that there is constant improvement. From a business perspective, this factor encourages organizations to become more competitive and stay on the cutting edge of technology. The human factor is also a key strategic component for achieving organizational development. Ann Marie […]

Ann Marie Puig explains some of the business operation trends coming in 2023

The business world continues to change rapidly. Much has to do with technology, the evolution of consumer habits and paradigm shifts. That is why the 2023 entrepreneurship trends offer a wide range of options. Ann Marie Puig, a global business expert and consultant, offers insight into some of what businesses will see when 2023 begins […]

Ann Marie Puig explains the difference between a leader and a manager

Management and leadership can be interchangeably used today. They are not the same thing, even though they have similar goals. Ann Marie Puig is a specialist in business operations and explains the key differences between management and leadership. People often think of managers as those who tell others what to do. Leaders are able to […]

Ann Marie Puig explains how to approach process improvement projects in a business

Customers are demanding more from businesses, and competition is growing in every sector. This fierce competition from both within and outside of the country, combined with a complex, uncertain, turbulent fiscal and economic environment makes it almost impossible to deny that business improvement is essential for a business’s survival. Ann Marie Puig, a specialist in […]