Ann Marie Puig describes the role Scrum plays in improving marketing practices
Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is a concept that is often part of these conversations. But combining it with Agile causes all sorts of confusion. Ann Marie Puig, an entrepreneur and Scrum expert from Costa Rica, focuses on how a Scrum-based content […]
Ann Marie Puig offers new trends being seen in the eCommerce ecosystem
2020 didn’t turn out as planned. The COVID-19 pandemic affected all retailers on every level, whether it’s in the way they communicate with customers or in user research. COVID-19 greatly accelerated the trends that are already seen and packed a decade of ecommerce growth into a single year. Homebound consumers drastically changed their buying behavior […]
Ann Marie Puig offers proven strategies that help a business grow
The expansion of companies is not a question of increasing profits. It is necessary to survive a competitive market. Studies show that approximately 66% of companies exceed two years of operation, while 50% reach the five-year mark. These metrics remain consistent across most industries, emphasizing the importance of business growth, regardless of the market a […]
Ann Marie Puig discusses how to properly train employees to work from home
If you’re a business owner who is considering letting your staff work from home, there are many benefits for your company, but taking that leap can be scary. However, when done right, letting your employees work from home can be one of the best business decisions you make. Ann Marie Puig, an entrepreneur and philanthropist […]
Ann Marie Puig discusses how female entrepreneurs can overcome the challenges they face
There are more than 12.9 million women-owned businesses in the US, and that number increases dramatically every year. In fact, between 2014 and 2019, American Express’ State of Women-Owned Businesses report stated that “the number of women-owned businesses increased by 21%,” while all businesses, during the same period, increased by only 9%. Women are entering […]